Navigating Creative Arts in Business introduces just some of the fundamentals in business design required to transition from student to professional. This course prepares students to pursue a potential career as a freelance artist or creative arts business owner by exploring the basics or starting your own practice, identifying, and valuing your services, and creating your brand. Course curriculum includes: entity types, unique service offerings, logo, and website design, and maintaining a professional online identity.
As a student of this course, you’ll learn:
Week 1
· Establishing as a Freelance Artist or Business Owner
· Introduction to professional entity types
· Introduction to professional permits, licenses and business insurance
Week 2
· Identifying and Valuing Your Services
o Unique service offerings
o Competitor research
o Other market research
o Crafting an introduction email and elevator pitch
Week 3
· Creating Your Brand
o Creating a logo
o Creating a website
o Maintaining a professional online identity
Students successfully completing this course will be able to:
· Evaluate and compare the differences between professional identity types (e.g. employee, sole proprietor, etc.)
· Establish and value their unique service offerings
· Draft and deliver an elevator pitch
· Build a professional brand and online identity (e.g. logo, website, social media, etc.)
About the Instructor:
Adam Lyons, founder of POP THE PIXEL, is an award-winning designer and artist whose background includes acclaimed work on local and global brand initiatives; skilled in conceptualizing and executing compelling strategies for print, digital, and social media.
website: popthepixel.com