Navigating Creative Arts in Business introduces just some of the fundamentals in business design required to transition from student to professional. This course prepares students to pursue a potential career as a freelance artist or creative arts business owner by exploring the basics or starting your own practice, identifying, and valuing your services, and creating your brand. Course curriculum includes: entity types, unique service offerings, logo, and website design, and maintaining a professional online identity.

As a student of this course, you’ll learn:

Week 1

·         Establishing as a Freelance Artist or Business Owner

·         Introduction to professional entity types

·         Introduction to professional permits, licenses and business insurance

Week 2

·         Identifying and Valuing Your Services

o   Unique service offerings

o   Competitor research

o   Other market research

o   Crafting an introduction email and elevator pitch

Week 3

·         Creating Your Brand

o   Creating a logo

o   Creating a website

o   Maintaining a professional online identity

Students successfully completing this course will be able to:

·         Evaluate and compare the differences between professional identity types (e.g. employee, sole proprietor, etc.)

·         Establish and value their unique service offerings

·         Draft and deliver an elevator pitch

·         Build a professional brand and online identity (e.g. logo, website, social media, etc.)

About the Instructor:

Adam Lyons, founder of POP THE PIXEL, is an award-winning designer and artist whose background includes acclaimed work on local and global brand initiatives; skilled in conceptualizing and executing compelling strategies for print, digital, and social media.

website: popthepixel.com