ONLINE Navigating Creative Arts in Business
ONLINE Navigating Creative Arts in Business

This class will offer an introduction to the variables involved in navigating creative arts as a business. It will help begin to prepare students for a career as a freelance artist or creative arts business owner.


Students will learn:

  • The fundamentals for creating your brand
    • Business cards
    • Websites
    • Other promotional materials
  • How to identify and value your services
    • Market research
    • Competitors
    • Value adds
  • The basics to pursue a freelance career or start your own practice
    • Freelance contractor vs. employee 
    • Entity types
    • Permits, Licenses and Insurance
  • Market your brand and acquire business
    • Networking
    • Advertising
    • Proposals


By the end of this class, students will:

  • Be experienced in the fundamentals of creating their brand.
  • Learn how to identify and value their unique service offerings.
  • Possess a working knowledge of what’s needed to start their practice.
  • Know the difference between being a freelance artist vs. a sole proprietor or employee of their business.


About the Instructor:

Adam Lyons, founder of POP THE PIXEL, is an award-winning designer and artist whose background includes acclaimed work on local and global brand initiatives; skilled in conceptualizing and executing compelling strategies for print, digital, and social media.



Wednesday 7:00 PM to 8:00 PM ( May 12, 2021 - Jun 9, 2021 )
Instructor: Adam Lyons
Members: $ 50.00; Non-Members $ 65.00
Location: Off Site, Online

Registration Closed

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