This class will offer an introduction to the variables involved in navigating creative arts as a business. It will help begin to prepare students for a career as a freelance artist or creative arts business owner.

Students will learn:

• The fundamentals for creating your brand
  • Business cards
  • Websites
  • Other promotional materials
• How to identify and value your services
  • Market research
  • Competitors
  • Value adds
• The basics to pursue a freelance career or start your own practice
  • Freelance contractor vs. employee 
  • Entity types
  • Permits, Licenses and Insurance
• Market your brand and acquire business
  • Networking
  • Advertising
  • Proposals

By the end of this class, students will:

• Be experienced in the fundamentals of creating their brand.
• Learn how to identify and value their unique service offerings.
• Possess a working knowledge of what’s needed to start their practice.
• Know the difference between being a freelance artist vs. a sole proprietor or employee of their business.

About the Instructor:

Adam Lyons, founder of POP THE PIXEL, is an award-winning designer and artist whose background includes acclaimed work on local and global brand initiatives; skilled in conceptualizing and executing compelling strategies for print, digital, and social media.

website: popthepixel.com